Advertisement has been at the core of success of every business. It has and still is one of the major means of achieving the goals and objectives of the various businesses and institutions. Various ways and means of advertising are utilized to market the goods a company manufactures or services rendered to the relevant target markets. One of the most commonly used is the brochures. At this moment the world has a big focus on environmental conservation. This has triggered the advertising firms to invest into the eco-friendly products of advertisement. This prompted the need of brochure printing that is eco friendly.
This type of venture is meant to be able to improve and conserve the environment while at the same time able to meet the quality standard of service delivery. But what does it really entail? How does it promote the conservation of the environment?
To answer the above questions, this involves introduction of new technologies which are not harmful to the environment. Form the acquisition of the raw materials, the actual design and production process to the form of delivery of the brochure.
There are a vast amount of technologies that have been innovated to meet the above objective. Waterless printing, use of recycled papers just to mention but a few. Usage of such technologies have been of great advantage to the natural environment and also to the companies practicing this form of advertising system.
A majority of advertising companies run on print presses that use toxic chemicals and consume over 25,000 gallons of water per month. This is an amount capable to fill the Olympic size pool. With the use of this technology, there is elimination of dampening solutions which in turn result to lack of emission of hazardous volatile organic compounds, commonly known as VOCs. Also there is no presence of waste water or fountain concentrates to worry about.
Paper recycling is has also been an important factor in the production of eco-friendly brochures. Paper manufacturing has great impacts environmental impacts both upstream, where materials are acquired and processed, and downstream, where waste disposal processes occur. This begs the question, how has recycling been able to reduce these impacts?
Paper recycling has also been a lead practice which has helps in saving of trees. Statistics from research shows recycling of papers weighing one ton which goes way ahead in saving wood slightly more than twice the weight. The statistics implies that we would save harvesting of forested land 20 million acres annually if we recycle half the yearly world paper requirement.
Recycling also reduces the use of landfill. Usually paper decomposes in landfills which releases methane into the atmosphere. Methane, alongside carbon IV oxide, are green house gases. Recycling of a ton of papers eliminates 3 cubic meters of landfill waste.
Companies providing environmental friendly printing of brochures also get to be at an advantage in the market. There is a high demand for eco-friendly products. With the high demand of advertising of products, it increases their client base both from environmental and non-environmental institutions. Reports from the practicing companies shows it also improves the quality of the brochures printed and efficiency in delivery time.
Read more about Importance Of Brochure Printing That Is Eco Friendly.